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‘The Battle for Attention Is Extraordinary’: Top Marketers Talk Reaching Gen Z and Building Enduring Franchises
Marketers face an increasingly pitched battle to grab consumers’ attention. And increasingly, they’re making it harder for themselves by taking aim at too narrow of a target. That was one of the conclusions drawn during the session focused on reaching “the new American consumer,” held April 24 as part of Variety‘s Entertainment Marketing Summit presented […]
Marketers face an increasingly pitched battle to grab consumers’ attention. And increasingly, they’re making it harder for themselves by taking aim at too narrow of a target. That was one of the conclusions drawn during the session focused on reaching “the new American consumer,” held April 24 as part of Variety‘s Entertainment Marketing Summit presented […]
