Save $500 on the Popular Sony a7 IV Mirrorless Camera

Who doesn’t love a good deal—especially in today’s economy, am I right? Bucking the trend of what is likely to be rising prices across the mirrorless camera industry, the Sony a7 IV is getting a major price drop. Knocking the price down by $500 and below $2,000 for a base model, the Sony a7 IV just got a lot more intriguing to a wide range of hybrid shooters and digital content creators.Featuring a powerful 33MP CMOS full-frame sensor and the ability to record 4K/60p 10-Bit 4:2:2 video, the a7 IV has a lot to offer. Let’s take a look at the Sony a7 IV and explore how it stacks up with this new, reduced price point.The Sony a7 IV Mirrorless CameraDesigned to be an “all-arounder” digital mirrorless that pushes beyond basic functions, the Sony a7 IV does double duty with strong stills and video performance. The a7 IV boasts resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.Powered by a 33MP Exmor R BSI CMOS full-frame sensor that features a back-illuminated design which helps to promote high clarity, low noise, and vivid color rendering, the a7 IV has proven to be quite capable in low-light conditions and working in conjunction with a broad sensitivity range of ISO 100-51200. The sensor's design has also achieved an impressive dynamic range of approximately 15 stops, and files can be recorded in raw, JPEG, or the 10-bit HEIF format.4K 60p Video Recording in 10-BitMaking full use of its high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording has been possible with the a7 IV using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. The a7 IV also offers oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit. The camera doesn’t have a recording time limit either which allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times. The a7 IV also employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.Price and AvailabilityThe Sony a7 IV is out and available at this new price as part of a special deal right now. Here are the full specs and purchase options for this new pricing.33MP Full-Frame Exmor R CMOS BSI SensorUp to 10 fps Shooting, ISO 100-512004K 60p Video in 10-Bit, S-Cinetone3.68m-Dot EVF with 120 fps Refresh Rate3" 1.03m-Dot Vari-Angle Touchscreen LCD759-Pt. Fast Hybrid AF, Real-time Eye AFFocus Breathing Compensation5-Axis SteadyShot Image StabilizationCreative Looks and Soft Skin Effect4K 15p UVC/UAC Streaming via USB Type-CSony a7 IV Mirrorless CameraAn all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance.

Apr 23, 2025 - 18:22

Save $500 on the Popular Sony a7 IV Mirrorless Camera

Who doesn’t love a good deal—especially in today’s economy, am I right? Bucking the trend of what is likely to be rising prices across the mirrorless camera industry, the Sony a7 IV is getting a major price drop. Knocking the price down by $500 and below $2,000 for a base model, the Sony a7 IV just got a lot more intriguing to a wide range of hybrid shooters and digital content creators.

Featuring a powerful 33MP CMOS full-frame sensor and the ability to record 4K/60p 10-Bit 4:2:2 video, the a7 IV has a lot to offer. Let’s take a look at the Sony a7 IV and explore how it stacks up with this new, reduced price point.

The Sony a7 IV Mirrorless Camera

Designed to be an “all-arounder” digital mirrorless that pushes beyond basic functions, the Sony a7 IV does double duty with strong stills and video performance. The a7 IV boasts resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Powered by a 33MP Exmor R BSI CMOS full-frame sensor that features a back-illuminated design which helps to promote high clarity, low noise, and vivid color rendering, the a7 IV has proven to be quite capable in low-light conditions and working in conjunction with a broad sensitivity range of ISO 100-51200.

The sensor's design has also achieved an impressive dynamic range of approximately 15 stops, and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

4K 60p Video Recording in 10-Bit

Making full use of its high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording has been possible with the a7 IV using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.

The a7 IV also offers oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit. The camera doesn’t have a recording time limit either which allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.

The a7 IV also employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb/s.

Price and Availability

The Sony a7 IV is out and available at this new price as part of a special deal right now. Here are the full specs and purchase options for this new pricing.

33MP Full-Frame Exmor R CMOS BSI Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh Rate
3" 1.03m-Dot Vari-Angle Touchscreen LCD
759-Pt. Fast Hybrid AF, Real-time Eye AF
Focus Breathing Compensation
5-Axis SteadyShot Image Stabilization
Creative Looks and Soft Skin Effect
4K 15p UVC/UAC Streaming via USB Type-C

Sony a7 IV Mirrorless Camera

An all-arounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance.