Pegasus Airlines – Microsoft: Partnership enhances satisfaction through AI integration

LONDON – Pegasus Airlines has significantly enhanced customer and employee satisfaction through its collaboration with Microsoft, leveraging Azure AI Services. Microsoft has praised the airline’s AI transformation, calling it a “prime example” of how technology drives strategic value. The integration of AI-powered solutions doubled customer satisfaction with Pegasus’ FlyBot virtual assistant as well as boosting employee satisfaction by 20% for the human resources virtual assistant.

Ümit Şener, Data and Artificial Intelligence Specialist at Microsoft, said: “Our AI transformation project with Pegasus Airlines is a prime example of how technology drives strategic value in business processes. By implementing one of the best AI use cases both in Türkiye and globally, Pegasus has established a pioneering position in the aviation industry. As Microsoft, we are proud to be part of this transformative journey.”

The success includes enhancements like real-time customer support through FlyBot and personalized travel recommendations via ChatGPT, along with AI-powered solutions improving employee workflows.

Established in 1990, Pegasus Airlines adopted a low-cost airline business model after being acquired by ESAS Holding in 2005. As Turkey’s leading low-cost carrier, Pegasus operates with the belief that everyone should have the right to fly, offering low-cost travel on a young fleet of aircraft. Since 2018, Pegasus has operated with the motto “Your Digital Airline,” connecting passengers to 151 destinations across 54 countries, including 37 domestic (Turkey) and 114 international routes. Operating mainly through its primary hub at Istanbul Sabiha Gökçen Airport, and other airports in Türkiye, Pegasus offers its guest seamless connections between Türkiye and Europe, the Middle East and North Africa, and Central Asia. With a customer-focused approach, Pegasus enhances the travel experience of its guests by offering digital technologies and unique innovations designed to make their journeys easier.

The article Pegasus Airlines – Microsoft: Partnership enhances satisfaction through AI integration first appeared in TravelDailyNews International.