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Marketing Chiefs Say Film and TV Biz Will Hang Tough Amid Recession Fears: ‘We Are the Affordable Pastime’
If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds. That was one of the major themes discussed Thursday by a half-dozen senior film and TV marketing chiefs at the Variety Entertainment Marketing Summit, presented […]
If the economic uncertainty of the past few weeks leads the U.S. into a full-fledged recession, studio and streamer marketing chiefs are confident Hollywood will hang tough against the headwinds. That was one of the major themes discussed Thursday by a half-dozen senior film and TV marketing chiefs at the Variety Entertainment Marketing Summit, presented […]
