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Marco Bassetti On Banijay’s Billion-Dollar Scripted Ambition & The International Drama Business: “There Will Be More Risk, But Also More Opportunity”
EXCLUSIVE: As the drama biz convenes in Lille for Series Mania, Marco Bassetti, CEO of Europe-based indie production and distribution heavyweight Banijay Entertainment, tells Deadline about his billion-dollar ambition in scripted. “I think that we are going to reach close to €1BN [$1.1BN] of business in scripted next year,” Bassetti says in an exclusive interview. […]
EXCLUSIVE: As the drama biz convenes in Lille for Series Mania, Marco Bassetti, CEO of Europe-based indie production and distribution heavyweight Banijay Entertainment, tells Deadline about his billion-dollar ambition in scripted. “I think that we are going to reach close to €1BN [$1.1BN] of business in scripted next year,” Bassetti says in an exclusive interview. […]
