The Jessica’s Secret Index cross-category ratings for February

CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for February covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.

The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for spirits & wines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches February 2025

1. Kweichow Moutai Feitian 53%
2. Suntory Hibiki Japanese Harmony Master’s Select 43%
3. Suntory Yamazaki 12 Year Old 43%
4. Wuliangye Crystal 52%
5. Dassai 39 16%
6. Suntory Yamazaki Distiller’s Reserve 43%
7. Hennessy XO 40%
8. Martell XO 40%
9. The Macallan Colour Collection 21 Year Old 43%
10. Hennessy Pure White Cognac 40%
11. Johnnie Walker 18 Year Old 40%
12. Hennessy Paradis Rare Cognac
13. Suntory Yamazaki 18 Year Old 43%
14. Suntory Hibiki 30 Year Old Kacho Fugetsu Limited Edition 43%
15. Suntory Hibiki 21 Year Old Kacho Fugetsu Limited Edition 43%
16. Absolut Vodka Original 40%
17. Glenmorangie Signet 46%
18. Dassai 23 16%
19. The Macallan Colour Collection 12 Years Old 40%
20. Penfolds BIN 407 14.5%

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for makeup.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches February 2025

1. Albion Elegance La Poudre Haute Nuance #01
2. Tom Ford Eye Color Quad Eyeshadow Palette #04
3. YSL Le Cushion Encre de Peau Foundation #B20
4. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
5. Dior Addict Lip Glow Balm #001
6. Chanel Les Beiges Eyeshadow Palette #light
7. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
8. Nars Light Reflecting Pressed Setting Powder #Crystal
9. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
10. Chanel Ultra Le Teint Fluide Foundation #BD01
11. YSL Rouge Volupté Shine #46
12. YSL Vinyl Cream Lip Stain #416
13. Giorgio Armani Lip Maestro #405
14. Dior Addict Hydrating Shine Lipstick #740 Saddle
15. Lancome Absolue Fluid Foundation Shade #100
16. CPB Radiant Cream Foundation #I10
17. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
18. Chanel Ultrawear Shine Liquid Lip Colour #84
19. Dior Addict Lip Glow Color Awakening Lip Balm #001
20. Estée Lauder Double Wear Stay-in-Place Makeup #17

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for skincare lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches February 2025

1. Helena Rubinstein Replasty Age Recovery Night Cream
2. La Mer The Treatment Lotion 150ml
3. La Mer Crème de la Mer
4. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
5. Clé de Peau Beauté Correcting Cream Veil
6. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
7. Helena Rubinstein Re-Plasty Age Recovery Day and Night Set
8. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
9. SK-II Pitera Deluxe Set (Facial Treatment Essence+Clear Lotion)
10. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
11. La Mer The Eye Concentrate
12. Lancome Absolue Revitalizing Eye Cream Duo
13. CPB Ultimate Daily Emulsion Care Set (Intensive Fortifying Emulsion + Protective Fortifying Emulsion + Hydro-Softening Lotion)
14. Lancome Absolue Soft Cream Moisturizer
15. Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme Duo Set
16. YSL Pure Shot Night Reboot Serum
17. La Mer The Lip Balm
18. Guerlain Abeille Royale Advanced Youth Watery Oil
19. Kiehl’s Ultra Facial Cream
20. CPB Softening Cleansing Foam

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for fragrances.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches February 2025

1. Le Labo Santal 33 edp
2. Chanel Coco Mademoiselle edp
3. Chanel Gabrielle Essence
4. Chanel Gabrielle edp
5. Tom Ford Oud Wood edp
6. Jo Malone London Wood Sage & Sea Salt Cologne
7. Chanel Bleu De Chanel Parfum
8. Dior Sauvage edt
9. Chanel Chance Eau Fraiche edt
10. Chanel Chance Eau Tendre edp
11. Byredo Rose of No Man’s Land edp
12. Chanel Chance Eau Tendre edt
13. Prive The Yulong edt
14. Chanel 1957 les exclusifs de chanel edp
15. L’Artisan Parfumeur Fou d’Absinthe edp
16. Chanel Coco Mademoiselle edp Intense
17. Diptyque Philosykos edt
18. Creed Silver Mountain Water edp
19. Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum
20. Loewe Aire Sutileza edt

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for confectionery lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches February 2025

1. Ferrero Rocher Box 375g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
4. Toblerone Crunchy Almond 360g
5. Godiva Gold Ballotin Box 290g
6. Tic Tac Lilliput Mixed Strawberry 228g
7. Toblerone Milk Gold 360g
8. Godiva Grand Coeur Iconique
9. Lindt Silver Dark Bar 300g
10. Toblerone Tiny Crunchy Almonds Bag 272g
11. Godiva Tower Napolitains Medium 450g
12. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
13. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
14. RitterSport Honey Salt Almond
15. Anthon Berg Chocolate Liqueurs Dark Chocolate with Genuine Spirits in Liquid Centers 16pc 250g
16. Toblerone Dark with Honey & Almond Noucat 360g
17. Lindt Tube Assorted 400g
18. Lindt Lindor Tube Assorted Limited Edition 400g
19. Ferrero Rocher Collection 24pc 269g
20. Godiva Truffles 16pc 230g

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for watch lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches February 2025

1. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
2. Cartier Ballon Bleu de Cartier watch 28mm, quartz movement, steel
3. Cartier Tank Solo watch, Small model, steel, leather, Black calfskin strap
4. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and Everose gold, olive green diamond-set dial, Jubilee bracelet
5. Rolex Oyster Perpetual GMT-Master II in Oystersteel, 40mm, black dial, Jubilee bracelet
6. Omega, Constellation Quartz 24mm, steel/gold
7. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
8. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, pink diamond-set dial, Oyster bracelet
9. Omega Seamaster Diver 300M Co‑Axial Chronometer, 42mm, Steel on black, black ceramic bezel, dial features waves
10. Omega De Ville Prestige, 32.7mm, red gold on brown, two-zone, white mother-of-pearl dial
11. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, Oyster bracelet
12. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, steel-red gold on taupe-brown, ivory-beige dial
13. Omega De Ville Prestige, 39.5mm, steel on black, two-zone silver dial
14. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, dark grey dial, Jubilee bracelet
15. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, Oystersteel, white dial, Oyster bracelet
16. Cartier Ballon Bleu de Cartier watch 33mm, steel, pink
17. Longines Primaluna, Quartz bracelet, women
18. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial, Jubilee bracelet
19. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds, blue alligator
20. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for bag lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bag Brand Searches February 2025

1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, Monogram canvas
3. Louis Vuitton Boulogne Black
4. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
5. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
6. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
7. Louis Vuitton Neverfull MM Beige
8. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
9. Chanel Classic Wallet On Chain, Lambskin & Silver-Tone Metal, Black
10. Louis Vuitton Wallet on Chain Ivy Monogram
11. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
12. Louis Vuitton Speedy Bandoulière 25, 25 x 15 x 19cm
13. Chanel 19 Handbag, Shiny Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal
14. Louis Vuitton Multi Pochette Accessories, Khaki
15. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-color hardware
16. Louis Vuitton CarryAll MM
17. Gucci GG Marmont matelassé mini bag, black leather
18. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10cm
19. Loewe Mini Puzzle Bag in classic calfskin, Tan
20. YSL NIKI medium in vintage leather, Black, calf leather

At a glance

• February 2025 shows month-on-month position movements from the January 2025 Index for jewellery lines.
• Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
• Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches January 2025

1. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow gold, Carnelian
2. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
3. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose gold, Carnelian
4. Cartier Love wedding band, rose gold
5. Bvlgari Divas’ Dream Necklace, 18K rose gold, mother-of-pearl, one diamond
6. Cartier Love bracelet, rose gold
7. Cartier Love bracelet, small model, rose gold
8. Tiffany T smile pendant, rose gold, small
9. Cartier Love necklace, 2 diamonds, yellow gold
10. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
11. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
12. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
13. Bvlgari Serpenti Viper Necklace
14. Bvlgari B.zero1 Necklace, rose gold
15. Bvlgari Necklace DIVAS’ DREAM, rose gold, one diamond, carnelian
16. Cartier Love bracelet, 4 diamonds, rose gold
17. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
18. Bvlgari B.zero1 Necklace, rose gold, ceramic
19. Cartier C de Cartier wedding band, rose gold, 1 diamond
20. Vivienne Westwood Mini Bas Relief pendant necklace, gold light colorado topaz, crystal orb