‘Jason Universe’ Reveals New Jason Voorhees Designed by Makeup Effects Legend Greg Nicotero

Following our exclusive Jason Universe logo reveal last week, Horror Inc. is continuing its Friday the 13th 45th anniversary celebration with a new take on Jason Voorhees, revealed by Adweek.

Makeup effects legend Greg Nicotero (“The Walking Dead”) aided in the redesign of the horror icon that will reside in the Jason Universe, a multi-platform expansion of the Friday the 13th franchise from its original owners.

“We strive to maintain Jason’s original essence, while continuing to move toward the future with a defined look and feel that takes Jason into his next chapter. We’re also working with both familiar and fresh franchise voices to strike that balance,” said Horror, Inc. president Rob Barsamian. “We gave Greg our new 13-hole mask and worked together on this full body look that embodies classic Jason. He’s a strong, towering and terrifying slasher with a machete, his weapon of choice.”

“It’s incredibly exciting to bring Jason Voorhees back into the lives of fans in such a bold and fresh way,” adds Friday the 13th LLC’s Marc Toberoff. “We’re thrilled to be working alongside Horror, Inc. on this next chapter of the franchise and Jason’s legacy, and we share their passion. Together, we’re making sure this return delivers everything longtime fans have been craving—while opening the door for an entirely new generation.”

The launching pad for the Jason Universe will be Peacock’s “Crystal Lake,” the upcoming prequel series starring Linda Cardellini as Pamela Voorhees, but Horror, Inc. chief marketing officer Sheri Conn promises their ambitions extend back to the big screen and beyond.

“We’re listening to fans and actively developing a slate under the Jason Universe banner that spans new movies, gaming, immersive experiences, collectibles and more. Our film franchise is one of the most enduring horror properties in cinematic history, and we’re actively reimagining what the next chapter—and the slasher genre overall—can become.”

Horror, Inc. recently announced a partnership deal with licensing agency Striker Entertainment that covers global consumer products and continues to actively seek brand partners for the franchise’s presence beyond movie and TV screens.

“Our long-term vision for Jason Universe is to continue building upon the franchise’s iconic history, alongside partners who understand our goals and the importance of staying true to our roots,” notes Conn.

“Jason has not only earned his spot within horror, but he has significantly shaped the medium itself and the ways in which audiences interact with the villains that have shaped their nightmares,” says Horror, Inc. executive vice president Robbie Barsamian. “We know fans are eager for more Jason stories and experiences. And—as we celebrate 45 years of his iconic history—we’re excited to show him off in this new era.”

On a related note, Bloody Disgusting is partnering with Paramount Scares & Street Food Cinema for a Friday the 13th 45th anniversary event at The Autry Museum in LA on June 13.

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