Coty strengthens Gucci Beauty portfolio with new Bloom Parfum and Rosso Ancora finishes

Coty has expanded the Gucci Beauty portfolio with Bloom Parfum and new finishes for Rosso Ancora and other classic lipstick shades.

Gucci Bloom Parfum is an intense version of the original scent – built around the brand’s signature white floral Bloom accord of jasmine and tuberose – featuring coral jasmine, amber and vanilla notes. 

Developed by perfumer Alberto Morillas, the fragrance includes Peru balsam extract and a co-extracted tuberose note to create a warmer profile with gourmand and woody undertones. 

Gucci Bloom Parfum is available in four sizes: 10ml, 30ml, 50ml and 100ml. It is housed in a ‘midnight’ black, lacquered bottle with an appliquéd Gucci label. 

The flacon features the maison’s signature Herbarium print of leaves, cherry branches, flowers and butterflies in gold. The outer packaging features the same pattern. 

The release is supported by a campaign featuring models Marilou Hanriot, Li Linzi and Diane Preud’homme, shot by Harley Weir. 

The Gucci Beauty lipstick collection is extended with the signature red shade Gucci Rosso Ancora in two additional finishes: Rouge de Beauté Brillant, a high-shine formula; and Rouge à Lèvres Liquide Mat, a transfer-proof liquid soft matte.

Originally available as Rouge à Lèvres Mat (matte format), the shade is now offered across Gucci’s three lipstick textures. 

Rosso Ancora lipsticks come in red packaging, including red caps for Rouge à Lèvres Mat and Rouge de Beauté Brillant, and a glossy red box with white text used across the range. 

In addition, two of the House’s classic shades – Valeria Rose (pink) and Lucy Dark Orange (burnt orange) – are also available in all three finishes. 

Gucci Rouge à Lèvres Mat offers a lasting matte finish with oils, pigments and waxes for a velvety texture, while Rouge de Beauté Brillant is a hybrid formula featuring peony oil complex and black rose. 

Gucci Rouge à Lèvres Liquide Mat offers a lightweight liquid version that dries to a powdery matte finish. It incorporates black rose oil, rice powder, hyaluronic acid and vitamin E.