Images of the Day – Montréal Duty Free celebrates the mamans with a floral fête

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

Because I feel that, in the Heavens above,
The angels, whispering to one another,
Can find, among their burning terms of love,
None so devotional as that of ‘Mother’.

– Excerpt from To My Mother by Edgar Allan Poe

CANADA. Today’s image selection comes from ARI at Montréal-Trudeau International Airport, where Montréal Duty Free marked Mother’s Day (11 May) with immersive activations, creating opportunities for shopper engagement. 

Travellers were treated to a mix of personalised gifting moments, beauty experiences and liquor tastings, all set against a vibrant floral backdrop.

Brand partners including Bottega, Diageo’s Crown Royal and Pernod Ricard’s Tequila Código 1530 hosted tasting bars offering drink and snack pairings – inviting travellers to savour the occasion. 

In the beauty space, Lancôme delighted passengers with complimentary bottle painting for customers purchasing a fragrance, adding a bespoke touch for those gifting their maman.

Montréal Duty Free also handed out cheerful Bonne fête des Mères (Happy Mother’s Day) greeting cards, placed on standees across the store to encourage shopper interaction.