The James Bond Franchise’s Streaming Revenue Exploded After Amazon Acquisition | Charts

Parrot Analytics unpacks the data behind the iconic spy's value for streaming services, including which Bond film generates the most global subscriber revenue The post The James Bond Franchise’s Streaming Revenue Exploded After Amazon Acquisition | Charts appeared first on TheWrap.

Mar 28, 2025 - 18:37

The James Bond Franchise’s Streaming Revenue Exploded After Amazon Acquisition | Charts

The recent news that Amazon acquired creative control of the James Bond franchise surprised many in the industry, as the Broccoli family has tightly controlled the franchise since the first film adaptation of Ian Fleming’s character in 1962. It’s not yet clear what direction the franchise will take under its new creative ownership, but “No Time To Die” came out in 2021 and no Bond movie is currently in production, which means the current break is on track to be the longest gap between Bond movies to date. With audiences missing their favorite secret agent, the stakes are even higher for getting the new 007 right.

Parrot Analytics’ Streaming Economics data unpacks the value that the Bond franchise delivers on streaming and reveals how this long-running franchise has proven its worth, not just at the box office, but into the modern streaming era.

Since 2020, the James Bond franchise has brought in just under $140M in streaming subscriber revenue for major platforms globally, according to Parrot Analytics. The pace of streaming revenue earned by this franchise notably accelerated at the start of 2022 when Amazon acquired MGM and began to monetize the Bond library effectively. For years, Hulu was the main platform cashing in on the Bond franchise to drive subscriber sign-ups and retention, but that ended in 2022 when the franchise found a new home on Prime Video.

Following the announcement that Amazon is taking creative control, Jeff Bezos reignited the perennial debate over who should fill 007’s shoes by simply posting “Who’d you pick as the next Bond?” on social media. If we look at the revenue brought in by Bond movies based on the lead actor, we see that the six James Bond movies starring Daniel Craig, while only a fraction of the films in the long-running franchise, have delivered by far the most value for streaming platforms ($83 million since 2020).

This helps to quantify the financial stakes of casting the next James Bond for the streaming era. If Daniel Craig movies (starting with 2006’s “Casino Royale”) have delivered over $80 million in streaming revenue, a new Bond cast for modern audiences with Amazon in the driver’s seat has the potential to exceed these numbers.

Unsurprisingly, the most valuable Bond movies of the streaming era are dominated by the most recent Daniel Craig-led films. Two of these stand in a class above the rest. The most recent Bond movie, 2021’s “No Time to Die,” has brought in over $27 million for streaming platforms since 2020. However, 2012’s “Skyfall” leads the pack even though it is nearly a decade older. “Skyfall” has also been the most successful Bond movie at the box office (even when adjusting for inflation), so it is interesting to see the movie translate this dominance to streaming.

“GoldenEye” is the pre-Daniel Craig Bond movie that has delivered the most value for streaming ($10.4 million), even beating out some more recent Daniel Craig films. This is a good reminder that whatever immediate value any new Bond content generates, the best content will continue to deliver revenue for decades in the future.

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