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Hotel Brand Websites Gain Popularity Over OTAs in Offering Best Rates
The latest Hotel Guest Survey from BVA BDRC indicates an increase in domestic business travel intentions over the past two years. Consumers increasingly perceive hotel brand websites as offering the best rates, leading to a decline in favor of OTAs.
The latest Hotel Guest Survey from BVA BDRC indicates an increase in domestic business travel intentions over the past two years. Consumers increasingly perceive hotel brand websites as offering the best rates, leading to a decline in favor of OTAs.
