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Fox News Aims to Snatch Ad Dollars From CBS, ABC, NBC in Bold Bid
The fights have been the same for years: Pepsi wrestles with Coke; Verizon tangles with T-Mobile; and Fox News jousts with CNN and MSNBC. In recent months, however, Fox Corp. has been working to put its much-talked-about cable-news outlet on a different battlefield. Sales executives from the company are making the case to top media-buying […]
The fights have been the same for years: Pepsi wrestles with Coke; Verizon tangles with T-Mobile; and Fox News jousts with CNN and MSNBC. In recent months, however, Fox Corp. has been working to put its much-talked-about cable-news outlet on a different battlefield. Sales executives from the company are making the case to top media-buying […]
