Tyla Dazzles in Charms for Debut Pandora Campaign As Latest Brand Ambassador

Shop the singer's favorite charms in her curated Pandora Styled by Tyla collection, available now.

Apr 8, 2025 - 20:17

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Tyla is now the face of of Pandora. The “Push 2 Star” singer has been named Pandora’s newest ambassador and is shining bright in her first campaign for the global jewelry brand. Fresh off the heels of accepting the Impact Award at Billboard’s Women in Music event and just days before her Coachella debut, the South African singer stars in Pandora Styled by Tyla, a handpicked curation of charms that reflect on her journey, career and inspirations.

She chose the Cherry Blossom Charm to represent her breakout hit “Water,” and the Mini Shark Tooth Charm as a nod to her South African heritage. Each piece is worn on necklaces, bracelets and even hoop earrings. For the campaign, Tyla rocks a gold chain with her fanbase’s name spelled out in sparkly letter charms.

“Partnering with Pandora is such an exciting thing to do,” Tyla said in a statement. “I’ve always found their jewelry so fun to style because you can create your own unique pieces of jewelry. It reminds me so much of home because my Mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day. Now my Tygers can have matching friendship bracelets with me.”

Fans can now shop Tyla’s curated selection and create their matching friendship bracelets with the singer online. Shop both charms below.