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ITV Studios’ Ruth Berry Says TV Drama Had A “Bittersweet” Year But “Buoyancy” Is Returning To The Market – Series Mania
ITV Studios sales boss Ruth Berry has called 2024 a “bittersweet” year for international TV drama, with an “incredibly creative successful” 12 months tempered by “perfect storm of macroeconomic challenges.” In a conversation during the Lille Dialogues session at Series Mania, the ITVS President of Globl partnerships and Zoo5 pointed to ITV’s production arm launching […]
ITV Studios sales boss Ruth Berry has called 2024 a “bittersweet” year for international TV drama, with an “incredibly creative successful” 12 months tempered by “perfect storm of macroeconomic challenges.” In a conversation during the Lille Dialogues session at Series Mania, the ITVS President of Globl partnerships and Zoo5 pointed to ITV’s production arm launching […]
