Cuddle-Worthy Curves Marry Modularity in King Living’s 1977 Sofa

Family-owned, Australian furniture brand King Living combines a classic silhouette with contemporary engineering in their new 1977 Sofa.

Mar 27, 2025 - 17:45

Cuddle-Worthy Curves Marry Modularity in King Living’s 1977 Sofa

Psychedelic patterns, plush carpets, and syncopated beats are among the pop-culture elements plucked from the 1970s that continue to captivate global audiences with the same nostalgia-packed power that crackling vinyl has over a new generation finding its groove. But 70s design in the Land Down Under saw a modernism largely inspired by coastal living, creature comforts, and a flowering of colorful, artistic expression a little less rigid than some of their western counterparts.

Family-owned furniture brand King Living has produced some of Australia’s most memorable home furnishings, namely, the Award Sofa, which celebrated the company’s most significant seating launch in the late 1970s. Its oversized proportions, cuddle-worthy curves, and unique modularity have inspired the next of kin 1977 Sofa.

“At King Living, we are continuously advancing and evolving,” shares David King, founder of King Living. “But when we first launched the inaugural sofa, we could have never imagined that so many years on, it would still have the same design relevance it did nearly 50 years ago.”

Thoughtful planning and masterful execution are among the attributes that help designers generate rich sensory experiences for end users, and subsequently, the emotional connections that imbue good design with decades-long staying power. This iteration of King Living’s iconic piece is fashioned from varying densities of CFC-free high-resilience foams and fibers to achieve support across graduated layers in an undulating, sculptural landscape of comfort – anticipating even the most fidgety couch surfers. What’s more, the sofa’s seemingly inflated, curvaceous silhouette possesses a slightly neotenic quality and playful dimension specific to Australian decor.

A sturdy, recyclable steel frame and suspension system within its cushioning work in conjunction with the brand’s Postureflex® Seating System to bolster ergonomics, usability, and product longevity. Customers will experience even more fitness for purpose in the sofa’s structure, which features a proprietary, patented, uniquely customizable connection system. Modules can be combined and rearranged as life demands, adapting configurations to evolving needs and spatial requirements.

Personalization extends to the aesthetic touches. Individual modules will be available in two exclusive fabric collections developed specifically for the 1977 Sofa. The tailored covers can be easily removed – a concept introduced by King Living in 1978 – allowing for a variety of conveniences atypical of upholstered furniture: convenient machine washing when textiles are soiled; site-specific replacements to minimize waste when in disrepair; and swappable looks as seasons or interior design preferences change.

With an accessible starting price of $2,000 AUD – roughly $1,200 USD – for a three-module package, the 1977 Sofa is poised to impress youthful shoppers looking for affordable, quality furniture just as much as long-time design enthusiasts who are willing to invest. The sustainability-minded will also appreciate King Living’s continued commitment to eco-conscious business practices, which include logistics with zero polyurethane packing materials and efficient shipping methods to minimize their carbon footprint.

“The 1977 is a testament to our history-making design,” King adds. “Through our long-lasting, deep relationships with our customers and our extensive understanding of the changing landscape, the 1977 is a showcase of our commitment to innovation and our strength in Australian design.”

To explore more from the family-owned brand, visit kingliving.com.

Photography courtesy of King Living.