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TUI Cyprus Marathon joins TUI’s roster of in-destination sports events
First TUI Cyprus Marathon will be held in Paphos, 8th of March 2026. TUI becomes exclusive travel & distribution partner, contract signed for at least three years. The article TUI Cyprus Marathon joins TUI’s roster of in-destination sports events first appeared in TravelDailyNews International.
PAPHOS / HANNOVER – One of the Mediterranean’s most iconic running events will be TUI-fied: The TUI Cyprus Marathon will be held on March 8th 2026 in beautiful Paphos. On top of being the title sponsor, TUI will be the exclusive distribution and travel partner.
The run joins the two iconic events TUI Rhodes Marathon – each April – and the TUI Palma Marathon Mallorca – each October as part of the TUI Mediterranean Marathon League.
The sunny run is growing due to its international appeal as well as its strong connection with the local community since its inception in 1999. It offers participants a range of races including the Full Marathon, Half-Marathon, 10km Race, 5km Sunset Run, and the ever-popular Wine Run – a unique post-marathon experience where participants run through the vineyards and end their race with a local wine tasting.
The sponsorship agreement will run at least until 2028, and reflects TUI’s ongoing commitment to promoting active and sports tourism as well as supporting its most beloved destinations across the region.
Strengthening TUI’s Presence in Europe’s Leading Marathons
The TUI Cyprus Marathon now becomes the third major race sponsored by TUI, forming part of the TUI Mediterranean Marathon League. Through this growing initiative, TUI continues to bring its SUN! FUN! RUN! concept to life by drawing visitors to TUI destinations during the shoulder season through joyful and inclusive sporting events. All marathon travel packages will be bookable through TUI shops, the TUI app, and online, making participation more accessible than ever.
Magnus Hüttenberend, Group Director responsible for TUI’s sponsoring activities, commented: “This new deal reinforces the commitment of TUI to our key destinations in the Mediterranean. This partnership is about more than sponsoring a marathon, it’s about connecting people through shared passions, promoting sustainable travel, and celebrating the beauty of destinations like Paphos. We’re honored to bring the TUI Cyprus Marathon into the TUI family. With the ‘Running in Cyprus’ team and the amazing support of local volunteers and partners, we look forward to expand on something truly special.”
Stavros Kakourides, Race Director of the TUI Cyprus Marathon, commented: “We are excited to welcome TUI to the Cyprus Marathon. This partnership will strengthen the event’s already significant international appeal, and with TUI’s support, we aim to further enhance the race experience for every participant. This is more than a milestone, it’s a recognition of our ongoing efforts to position Paphos as a year-round sports destination.”
The partnership between TUI and the Cyprus Marathon marks an exciting new chapter in TUI’s sponsoring strategy which only started in 2024, one that combines the energy of sport, the beauty of Cyprus, and the power of purposeful travel.
The article TUI Cyprus Marathon joins TUI’s roster of in-destination sports events first appeared in TravelDailyNews International.
