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Lady Gaga sued by surf company over ‘Mayhem’ logo
Lost International claim her logo is "substantially similar if not nearly identical” to one they trademarked back in 2015 The post Lady Gaga sued by surf company over ‘Mayhem’ logo appeared first on NME.
Lady Gaga has been hit with a $100m (£77.4million) lawsuit by a surf company who claim she ripped off their logo.
Lost International, a surf and lifestyle brand, filed a complaint against her, in a California district court on Tuesday (March 25) alleging that the imagery she has been using to promote her new album ‘Mayhem’ is “substantially similar if not nearly identical” to the logo they trademarked back in 2015, according to documents.
The company claim that they have been using the Mayhem trademark since 1986 on surfboards, surf equipment, clothing, accessories and in surf videos, as Mayhem is the nickname of co-founder Matt Biolos.
Following the release of her new album, Gaga’s website has been selling T-shirts, sweatshirts and more with a ‘Mayhem’ logo design that Lost claims is “nearly identical” to its trademarked logo.
“Lady Gaga’s actions are likely to mislead the public into concluding that her goods originate with or are authorised by Lost, which will damage both Lost and the public,” the complaint adds.
“Lost has no control over the quality of goods sold by Lady Gaga and because of the source of confusion caused by Lady Gaga, Lost has lost control over its valuable goodwill.”
The company, who calling for a trial by jury, allege that they sent Gaga’s team a cease and desist that was ignored.
“Lady Gaga’s ‘Mayhem’ soared to Number One and shattered records, a testament to her unmatched talent and global impact. It’s disappointing – but hardly surprising – that someone is now attempting to capitalise on her success with a baseless lawsuit over the name Mayhem,” her lawyer Orin Snyder said in a statement (via Rolling Stone). “This is nothing more than an opportunistic and meritless abuse of the legal system.
Meanwhile, Gaga has announced a world tour, which will see her make stops across the UK, Europe and North America.
These dates include three nights at The O2 in London – on September 29, 30 and October 2 – as well as a show at the Co-op Live arena in Manchester on October 7.
Pre-sale tickets go on sale next Monday (March 31), before the general sale begins on Thursday (April 3). Visit here for UK tickets and here for international tickets.
The post Lady Gaga sued by surf company over ‘Mayhem’ logo appeared first on NME.
