Kering Eyewear launches travel retail-exclusive Gucci sunglasses with immersive campaign

Kering Eyewear has introduced two travel retail-exclusive Gucci sunglasses as part of the brand’s spring/summer campaign. 

The women’s style features a soft cat-eye silhouette with cut-out interlocking G detailing on the temples. It is available in black, havana, burgundy and white colourways, all finished with a gold galvanic logo.  

Designed for a diverse audience, the frames are available in different fit options, including a version with adjustable nose pads for enhanced comfort. 

The men’s style is a square-shaped acetate frame with a pantoscopic angle and three-dimensional Gucci branding on the temples. It is available in black with a silver galvanic logo and two havana variations with gold galvanic logos. 

The supporting campaign is showcased across multiple travel retail locations as part of Gucci Eyewear’s channel-oriented strategy.  

Kering Eyewear noted: “The dedicated visual is set against a sunlit landscape, evoking a sense of freedom and captivating energy with styles designed for international travellers.” 

Additionally, the company will soon unveil exclusive retailtainment experiences at select boutiques, featuring live artists to create an engaging in-store atmosphere.