Running Shoe Brand Hoka Accused of Misappropriating Māori Culture

The popular French American sportswear company has been accused of failing to acknowledge the Māori origins of its name by Indigenous intellectual property experts in New Zealand.

Mar 28, 2025 - 16:37
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Running Shoe Brand Hoka Accused of Misappropriating Māori Culture
The popular French American sportswear company has been accused of failing to acknowledge the Māori origins of its name by Indigenous intellectual property experts in New Zealand.