Hotel Zaza partners with Innspire to enhance the guest experience

DALLAS, TX – Innspire, leading provider of innovative hospitality technology solutions that help drive seamless, world-class guest experiences for some of the world’s most iconic hotels and brands, has partnered with Texas-based Hotel Zaza to enhance the guest experience across all four of the luxury hotel brand’s collection of upscale boutique properties. The collaboration introduces Innspire’s comprehensive mobile app solution, offering guests a seamless, convenient, and personalized digital journey, comprising every touchpoint from pre-arrival communications and remote check-in through in-stay requests and mobile check-out.

Since first deploying the app in October 2024, the percentage of guests opting for mobile check-in prior to arrival has been as high as 68%. Demonstrating the app’s success in driving guest engagement, the group also saw as high as a 47% adoption rate on room service orders placed on the app as opposed to traditional ordering methods, as well as an average of 33% growth in room service revenue versus the same period of the previous year.

Hotel Zaza, known for its bold design and luxurious accommodations, has launched the Innspire app portfolio-wide at its properties in Downtown Austin, Uptown Dallas, Houston Museum District, and Houston Memorial City, collectively offering 800 luxury rooms and suites. This innovative mobile solution from Innspire allows guests to effortlessly manage their stay, including remote check-in, in-room dining orders, housekeeping requests, and mobile checkout—all from the palm of their hand, via their personal mobile device.

Hotel Zaza recently added an integrated upsell module to the app, which Innspire developed specifically for Hotel Zaza, allowing guests to upgrade their room if desired, purchase early check-in or late check-out, and pre-order amenities, such as champagne or chocolate-covered strawberries. This powerful feature enhances guest flexibility and convenience, while maximizing hotel revenue through personalized offerings.

“Our goal in developing a guest app was to provide a central touchpoint for our guests that allows them to easily plan and manage their stay, and communicate with our properties on a single platform through the device of their choice,” said Lisa Fuentes, Vice President of Brand Strategy at Hotel Zaza. “After interviewing several providers, we chose Innspire primarily because of their ability to create a highly customized and flexible solution that aligns with our commitment to providing a luxury experience. As a boutique collection of hotels, we needed a partner who could work closely with us to deliver a branded app that integrated all guest touch points. Innspire not only met those expectations but far exceeded them, providing a simple yet powerful platform that works seamlessly with both our guests and our team.”

In addition to guest convenience, Hotel ZaZa also deployed the app to consolidate the group’s technology stack into a seamless, integrated system that eliminated silos and eased operational gaps.

“Another benefit of working with Innspire was the fact that they aligned well with our existing technology partners, including our Property Management System (PMS) and Point-of-Sale (POS) platforms,” continued Fuentes. “Our previous registration, mobile key and upsell solution providers were all stand-alone systems working independently. Innspire’s integrated technology and their willingness to customize the app’s functionality to our needs has helped us to greatly streamline our technology operations and simplify data management between systems.”

Hotel Zaza’s guests are introduced to the Innspire app 48 hours prior to their arrival via email, offering them the option to download the app or use a web-based version on any device, whether iOS orAndroid. This ensures a user-friendly experience for all guests, no matter their preferred technology platform.

Beyond the basic functionalities, the app also allows guests to explore on-site amenities like the pool, spa, and dining options. The app’s Guest Chat/SMS functionality further enhances communication, providing a direct line to hotel staff for any inquiries or requests. A “Happenings” section within the app is also ideal for promoting onsite events.

“Hotel Zaza is an exceptional partner, and we’re proud to help them create a next-level guest experience,” said Anne Frye, President, Americas for Innspire. “By streamlining the guest journey and offering them more control, we’ve empowered Hotel Zaza to exceed the expectations of today’s tech-savvy luxury travelers. Our seamless technology enables a more efficient operation and enriches the overall guest experience, while providing opportunities for the properties to maximize revenue through the newly developed upsell module.”

Looking ahead, Hotel ZaZa plans to deploy Mobile Key functionality, which will be integrated within the next month, enabling loyalty members to bypass the front desk and go directly to their rooms, using their mobile device as a key for a frictionless experience.

The article Hotel Zaza partners with Innspire to enhance the guest experience first appeared in TravelDailyNews International.