Max Follows Netflix’s Lead, Debuts “Extra Member Add-On” In Bid To Curb Password Sharing

Warner Bros. Discovery has followed Netflix’s lead and debuted an “extra member add-on” feature on its flagship streaming service Max. The long-expected initiative is designed to stem the effects of password sharing and generate incremental revenue. The new option, which costs $7.99 a month, also lets a subscriber transfer an adult profile to the extra […]

Apr 22, 2025 - 21:16
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Max Follows Netflix’s Lead, Debuts “Extra Member Add-On” In Bid To Curb Password Sharing
Warner Bros. Discovery has followed Netflix’s lead and debuted an “extra member add-on” feature on its flagship streaming service Max. The long-expected initiative is designed to stem the effects of password sharing and generate incremental revenue. The new option, which costs $7.99 a month, also lets a subscriber transfer an adult profile to the extra […]