Demand for Easter accommodation climbs 16.8% globally says SiteMinder  

DALLAS, TEXAS – Hotel bookings for the 2025 Easter holiday have risen by 16.8% compared to the equivalent period last year, shows new data from SiteMinder, leading hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in both 2024 and 2025, reveals not only stronger demand but travelers securing their accommodation earlier and increasingly looking beyond their home countries.

These global trends are reflected in the US. SiteMinder’s data shows that, as at March 18, American hotels had experienced a 14.98% increase in reservations for the Easter long weekend, compared to the equivalent period in 2024, corresponding to an average of 3.6 extra bookings for each of these properties.

Travelers get their diaries organized further in advance

Booking lead times globally have increased from an average of 87 days in 2024 to 96 days in 2025, a rise of 9.63%, as confidence remains strong and travelers make plans further in advance. The US accommodation sector is outperforming the global average with regards to this metric, with lead times increasing 13.43% to 100.99 in 2025, compared to 87.21 last year.

Shorter stays and more international guests

While booking volumes and lead times are increasing, the average stay length for Easter 2025 has declined by 3.43%, dropping from 2.33 to 2.25 days globally. This shift is occurring alongside changes in traveler origins. The same is true in the US, with the average length of stay falling to 2.24 days, down 3.86% from 2.33 days in 2024.

When comparing completed stays from Easter 2024 with current bookings for Easter 2025, all analyzed markets except Australia are seeing a rise in the proportion of international guests. This is another global tendency which is mirrored in the US, with international bookings for the period having increased to 41.40% of all bookings, compared to 23.94% in 2024.

“With Easter falling later this year than in 2024, we’re not just seeing stronger travel demand – we’re seeing travelers rethink how they plan,” says James Bishop, VP of Ecosystem and Strategic Partnerships at SiteMinder. “Earlier bookings and a rise in international travel are shaping this year’s trends, with the later holiday creating more favourable conditions in many regions. But flexibility remains key – historically, domestic travellers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks.”

Two-thirds of markets globally secure higher rates, but North America declines

The SiteMinder data reveals contrasting trends in Average Daily Rate (ADR) across markets. Two-thirds of analyzed destinations are seeing year-on-year ADR growth for the Easter long weekend, with Portugal and Spain again leading with a 13.7% and near-8% increase, respectively.  On the other hand, ADR at US hotels for the same period is down 3.41% – from $328.23 to $317.05 – compared to Easter 2024. Mexico is experiencing an 11% decrease, and UK hotels are seeing a 2% decline.

Bishop comments:  “It’s encouraging to see improved demand for the Easter weekend at US properties, with earlier bookings and a notable increase in international travelers. While this momentum speaks to a confident travel market, ADR remains a challenge not just in the US, but across the region. To offset this, hoteliers would do well to ensure they are making full use of revenue management technology, ensuring their pricing and distribution strategies are dynamic, effective and informed by market conditions.”

The article Demand for Easter accommodation climbs 16.8% globally says SiteMinder   first appeared in TravelDailyNews International.