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Tairo Group expands OPI’s Americas and Caribbean travel retail footprint with experiential activations
The campaign aimed to boost OPI’s regional presence, delivering impactful brand experiences that engaged consumers.
Tairo Group is celebrating a duo of successful OPI Americas and Caribbean travel retail activations at Kirk Freeport in Grand Cayman and Sears Plaza Rio in Baja California, Mexico.
The campaign was designed to bolster OPI’s regional presence, delivering interactive brand experiences to connect to consumers.
The promotional event at Kirkconnell family-owned Kirk Freeport in Grand Cayman offered customers complimentary nailcare services and an exclusive OPI gift with purchase.
The interactive experience highlighted the brand’s colour range and engaged customers through a hands-on experience.
At Sears Rio in Baja California, travellers explored OPI’s high-performance formulas through expert nail services and the latest trend-driven collections.
These activations reinforce OPI’s presence in the region, showcasing its quality, innovation and trend-focused products. 
